Liam Brown

Whenever I am building a business my favourite part is that time after the foundation has been laid and we can start to build the “business house”, once the foundation is laid we can start really pumping up the Business Development and Sales. Laying the foundation of your ‘business house’ are things such as (and no these are not in prioritized sequence):

• Market Research (Is there a need for your product/service)
• Registering and Setting up your business (Registering the business name, setup bank accounts, etc)
• Setting Business Goals and creating a deployable (and realistic) plan
• Product and Service Offerings Defined (Pricing, Marketing Collateral, Promos)
• Sales Channels and Business Development Strategies Developed

Laying the foundation is a critical step in any business and can be done as quickly as you would like to move. In any business you will always look to continue sales, marketing, and business development from the day you start your business and never stop. One of my mentors equated the “Laying the Foundation” stage as a hockey stick. The blade of the stick represents the foundation of the business and then there is a sharp curve up, the shaft of the stick, which represents the business growing. The exciting part in any business (whether it be my own or someone I am partnering with) for me is once the foundation (the blade of the hockey stick) is laid and now we can start generating the sales and revenues in a sharp upward motion (the shaft of the stick).

In my own business, I have a few that have spent the last 4 months setting the foundation stage that are now ready for massive and quick growth:

A Software Firm. Myself and two partners have developed a software business that will be competing with major players in the Email Marketing Industry. We have major client partnerships developed, Re-Seller Partners signed on, Affiliates, and Clients on board. In the second quarter we are looking at going on a major growth spurt.

A new Bookkeeping Firm. I have partnered with a Bookkeeper and we have developed a company together, the second quarter will be focused on major growth

New Seminars and a 8-10 City Micro Tour. I have spent the last few months developing two new seminar topics, have identified interested target markets, solidified the dates, and have prospects ready to register for the upcoming sessions. The tour will take place at the end of May and beginning of June spanning two weeks of travel and from there will look to license the content to others who want to facilitate seminars.

With the first quarter coming toan end it’s time to start looking at your goals for the second quarter and take a look at your own business. Have you set a strong foundation? and are you ready for massive growth?

All the best,
Liam