Liam Brown

I received an interesting email from a lady who took offence to our Coaching website today. Here is the emailed that I received from her:

Your complete lack of diversity on both your website photo and this email photo make it clear that you don’t consider me part of your niche. People of color, disability and age ALSO own small businesses! Thank you.

Really?… are you kidding me? Is that what a website has come down to now? That we have to ensure that the website is PC enough? Is the website not clear in stating how we want to help small business owners?

Now, let me remind you that I have never met this lady, she doesn’t know who I am, she has never spoken to me in person or over the phone. She has judged that I am a racist, I don’t like older folks, and I don’t like anyone that is disabled. This was my response back to her:

Sally, I am not sure what we have done to offend you but we work with a diverse range of clients of all ages, color, race, and business types. My youngest client is 18 years old and my oldest client is 72. I also have partnerships with people with disabilities (providing services to local non-profits), not to mention have good friends from every walk of life.

Everyone who runs a small business, no matter your age, color, physical, or mental capacities is on one level playing field. Sally, I
do feel you are right about us not being your market I am here to help people be successful in the business of their choosing, not working with people who make decisions on the type of person I am based on an email and website only.

Sincerely,
Liam Brown

Perhaps Sally… you should be looking at putting energy towards your business instead of issues like this. I wonder how many angry “letters to the editor” she writes on a daily basis…?